The Muscat Flower Festival was an eye-popping, vibrant international event held in Oman, featuring an explosion of colors and fragrances by different floral artists from around the world. This grand celebration of nature’s beauty was an anticipated event, expecting thousands of attendees and a diverse set of audiences, which prompted the organizers to look for a strong digital platform to make it hassle-free and as smooth as possible.
At Media21 Global, we were assigned this opportunity to create a bilingual website, making it more relatable to the local audience. The organizers needed the website to be a true reflection of the artistic spirit of the festival, and at the same time, an easy-to-maneuver platform for serving business inquiries, attracting vendors all around for participation, and managing ticket sales as well.
Our Strategy
Designing & Development of Website
We developed a bilingual (English and Arabic) website with a design that presented the festival as a visual beauty of stunning florals. We added the major highlights of the festival on the website, emphasizing how each section would be adorned with breathtaking floral displays.
We ensured to make it feel majestic, yet simple to navigate, especially on a mobile device.
Immersive Experience
Our team crafted a digital presence that truly reflects the festival’s vibe, with colors, fonts, and intuitive layouts to make the online experience as captivating as the physical one.
Online Ticket Booking Setup
We added a direct ticket booking link, making it easy for visitors to purchase tickets without jumping between pages. This simplified the otherwise chaotic process, reduced friction, and resulted in higher conversions.
Vendor Enquiry Form
For all the interested local as well as international vendors, we created a vendor inquiry form that made the process of applying for a stall at the event much simpler.
Bilingual Touch
The presence of both English and Arabic on the website made it much more appealing for the local people. The bilingual characteristic of the website opened the doors for enhanced engagement and inclusivity.
Results
- The website saw a humongous success rate in terms of ticket sales and vendor enquiries submission, thanks to the smooth and user-friendly experience it offered.
- The festival turned out to be a standout event that drew attention from all over the world. It was a special hit amongst the locals owing to the bilingual functionality of the website that made it accessible to both Arabic and English-speaking audiences.
- The festival was such a major hit with the public that it was extended beyond its original dates, an undeniable sign of its popularity and the strong digital buzz it sparked.
Takeaway
A well-designed website with the right features can make a big difference in how successful an event turns out. For the Muscat Flower Festival, Media21 Global’s vision was to create a theme-centred approach, along with a special focus on local audiences by keeping the website bilingual. These tactics significantly contributed in driving a strong online momentum as well as a massive turnout at the live event. It’s a great example of how thoughtful digital strategies can lead to desired results, both online and on the field.
